Definition of a doula:
A woman who gives help and support to another woman before, during, and after the birth of her baby.
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Writing copy and showing up can feel overwhelming… even scary.
Maybe you’ve already worked with a copywriter who just didn’t get it.
Maybe you’ve been doing everything yourself and you simply can’t go any further.
It’s easy to get stuck with a message that’s falling flat or worse, never hitting the publish button at all.
Helping lightworkers refine their message reminds me of the birth process.
In “Under the Tuscan Sun” (one of my favorite movies!), Francesca, the heroine of the movie, gently holds her best friend’s newborn in the light of the window.
She narrates the scene saying that in Italy, “Dare alla Luce” is the term they use for giving birth. It means, “to give to the light.”
And that’s exactly what we’re here to do.
Writing copy and showing up can feel overwhelming… even scary.
Maybe you’ve already worked with a copywriter who just didn’t get it.
Maybe you’ve been doing everything yourself and you simply can’t go any further.
It’s easy to get stuck with a message that’s falling flat or worse, never hitting the publish button at all.
Helping lightworkers refine their message reminds me of the birth process.
In “Under the Tuscan Sun” (one of my favorite movies!), Francesca, the heroine of the movie, gently holds her best friend’s newborn in the light of the window.
She narrates the scene saying that in Italy, “Dare alla Luce” is the term they use for giving birth. It means, “to give to the light.”
And that’s exactly what we’re here to do.
For a long time, I kept my professional life and my spiritual life separate.
There was the ‘corporate business-y’ me and then there was the woo-woo me.
I’ve done everything from fire walking to transcendental meditation, chakra balancing to reiki sessions, and sound healing to deep prayer.
The more I searched for what rings true, the less aligned I felt in the corporate world.
I walked away from all the false narratives and ‘shoulds’ in my life to let my heart lead the way.
Now, I blend what I’ve learned from the business, self-help, and spiritual worlds to empower women and help them tell their stories online.
First of all, you’re never gonna freak me out or overwhelm me with the services you offer or the story you want to tell.
Calling all energy healers and free spirits—I speak your language!
Second of all, I know how it feels to make the transition from doing what you thought you were ‘supposed’ to be doing to stepping into what you’re called to do.
Sometimes, it brings up blocks that keep you from taking action and I can help you navigate them.
We go beyond copywriting to get to the heart of your purpose.
I work with a select handful of copy clients at a time to offer the highest level of support.
Lifting up and supporting women business owners is a big part of my life’s mission.
Curious how I got here?
Read on!
As I entered the corporate world with a degree in hotel management, I shut down all my woo to focus on an ‘epic’ career. I worked for one of the largest hotel companies in the world and thought I was going to be a ‘lifer’. I learned from some of the best in selling, event management, and customer service.
But the balance wasn’t there (like, AT ALL).
After I was in a crazy drunk driver car accident that almost ended the lives of me and two of my friends, I couldn’t fake it anymore.
From being in outside sales to staying home with my kids, nothing felt quite right. Each job contained something I loved and then a lot of stuff that drained me. I learned valuable skills working for others (hello, embracing the power of sales systems), but wanted more- more control, more freedom, more expression. I especially more flexibility to be with my family.
Starting small with a Skillcrush course in html/css, I transformed my life.
Over the course of two years, I took more online classes to learn:
I put the Lewis Howes, Gary Vaynerchuk, Mel Robbins and Tim Ferris podcasts on repeat in my SoundCloud to work on my mindset as I transitioned into small business ownership. I needed that masculine energy to push through some major mindset hurdles. Fire, fire and MORE fire.
In early 2018, (four years after taking my first HTML course), I joined Marie Forleo’s BSchool program to help me launch Louder Marketing Group. I was going to build a “kickass” digital agency. I hit my major financial targets a year later and then- BIG SURPRISE- I almost collapsed from exhaustion. The money was not enough.
It never had been.
Crap. Not this again.
“What kind of life do I really wanna live??”
“What actually makes me happy?”
Suddenly, I face-planted right into a sea of shadow-work.
I’ll spare ya the details. It wasn’t very fun.
Prayer, meditation, yoga, and The Desire Map process helped me reconnect with my purpose.
Telling their story and creating offers empowered them. I knew that this is where I truly wanted to serve so I decided to focus on spiritual copywriting.
Looking back, it’s apparent that I’ve always been a copy doula, but now, I’m fully owning that role – PLUS – my ideal client is clear.
Fiery energy is still with me, but I’m all about that watery, divine feminine energy I neglected for so long.
Danielle LaPorte’s Desire Map planner and workbook changed my life. I knew it would help my clients too.
I’ve done all this learning, growth, and mindset work to discover a simple truth: I’m here to help women step into their magic zone. To be fully seen and heard. To express their soul’s message.
Outside of my business, I love to paint (in any medium, but especially glass paint) and craft with copious amounts of fine-powder glitter. I love hosting craft night at my house with my girlfriends (when there’s no pandemic). Current obsession: painting over-the-top-crazy cookie jars.
I LOVE period piece shows. For example, my husband will ask me which Pride and Prejudice movie I’d like to watch (because each version has its own vibe) or if I’m in a “Downton” kind of mood. Mr. Selfridge, The Durrells of Corfu, Pride & Prejudice, Victoria, Outlander… I adore them all. My husband loves them too, just not on repeat. If we’re not watching a period piece, we’re watching anything Star Wars. Current obsession: The Mandalorian!!
I wear yoga pants as much as possible (a lifelong dream accomplished… and they’re usually splattered with paint). If you see me fiddling with my hair in front of a mirror, I’m usually checking for paint and glitter.